So, 1964 and the height of vintage sleaze. One garment dresser reigns supreme. Frederick's of Hollywood. Suburban housewives from the greatest generation were starting to slide a bit, and no less than a few were starting to worry the hubby was doing more working late each night at the office than pushing old man Skinflint's widgets. So it might be time to spice things up a bit at home. The business was started by the man who invented the push-up bra. Frederick's is today a publicly traded company listed on the American stock exchange. The pages here were cribbed from "craphound" who has generously posted the entire 1964 catalog on flickr. What is good for the Craphound is Good for America.
Freddy uses photographs now, of course. But imagine having the illustration gig back then.
